Overview

American Made T-Shirt

This tee embodies the toughness of the early American Made trucks—and features the iconic Chevy front facing Bowtie logo. Chevy first used the emblem in 1914 on the H Series models (Royal Mail and Baby Grand) and the L Series model (Light Six). It may have been designed from wallpaper Chevrolet co-founder Wm. Durant once saw in a hotel room. More recent research by historian Ken Kaufmann presents a case that the Bowtie is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes was seen in the Atlanta Constitution on November 12, 1911.

Over time, Chevrolet would use several different iterations of the Bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (usually in red) for cars that had performance packages. Chevy eventually unified all vehicle models with the gold Bowtie in 2004, but this tee is one that's meant to bring back the original feeling of power: The feeling of power when you're wearing it, and the feeling of power when you're driving.