Big Business: Mark Briscoe's 1969 Ford Bronco
Mark Briscoe likes things big. 72 oz. steak dinner big. Cadillac Coupe de Ville big. Alaska big. And in that grand tradition, he’s beefed up this 1969 Ford Bronco to similarly huge proportions.
From the chunky 33" Firestones and sky-high 5 1/2" suspension lift, to the flared fenders and reinforced chassis, everything about this trail truck makes a big first impression. And when you meet the man behind the mudders, you really begin to appreciate the family resemblance between Briscoe and Bronco.
As the owner of Liberty Collision Center in Hamilton, OH, buffing bumpers and fixing fenders is just part of the daily grind for Mark, but outside of the office he prefers body work of a different sort. In fact, it’s Mark’s past as a competitive body builder that exemplifies the Bronco’s transformation from scrawny to brawny.
“I knew it needed some work, but I didn’t think it would go this far,” Mark chuckles. “Originally, I thought the Bronco would be one of those trucks where you’d just leave the doors off and pressure wash the interior when it got too dirty.”
Picked up from an old friend on a whim, a few months of driving revealed that Mark’s recently acquired Bronco had been ridden hard over the past 40 years. “By the end of that first summer, it was stalling every time I drove it, and I was relying on a block of wood for my parking brake,” he says. “In the end, I decided that if I was going to keep driving it, it’d need some fixing up.”
With the Bronco stabled back at the shop, the early prognosis wasn’t positive: a trip to the sandblaster revealed that the sheetmetal consisted mostly of rust held together with body filler. However, that made the process of deciding what’s scrap and what’s salvageable pretty straightforward for Mark’s lead tech, Shannon Curley.
“At first we thought the build would take about a month, but the further in we got, the worse it looked,” Shannon recalls. And by the time they picked the Bronco’s frame clean, only the driveline, transfer case shift lever, glove box, and ashtray were saved from the scrapper. However, before Mark and Shannon began building it back up, they took the extra steps to ensure that the rust was gone for good.
“Anywhere we found corrosion, we tried to identify the cause and fix the problem,” explains Shannon. “We made new, heavy-duty body mounts, reinforced the welds in high-stress areas, replaced every piece of hardware with stainless steel, and sprayed the undercarriage with truck bed liner to keep the moisture out.”
With the chassis sorted, the Bronco was jacked up 5 1/2" courtesy of a James Duff Monster Suspension System. This kit not only provided some serious ground clearance and additional structural support, but also helped dictate the final paint scheme—the suspension system’s bright blue powdercoat finish was precisely matched using a custom PPG mix.
But before hitting the paint booth, Shannon seized a rare opportunity to make some alterations to the Bronco’s all-new body panels; welding up the multi-piece rear quarters and trimming the wheel arches to flow perfectly with the burly bolt-on fender flares. And underneath those muscular haunches, a set of 15" x 8" American Racing ATX Series AX186 wheels wrapped in 33" Firestone Destination M/T tires add even more height to the Bronco’s towering stance.
Inside, Mark and Shannon kept the interior upgrades simple with a pair of Corbeau bucket seats and 4-point harnesses, plus a Dakota Digital VHX gauge system behind the Lecarra Mark 4 Elegante steering wheel. Overhead, a stout 2" diameter, 8-point roll cage ensures many happy returns, should the Bronco ever take a tumble. And because nothing is ever easy when you’re talking about bulking up a 40-year-old off-roader, the glove box had to be moved inboard approximately 6" to clear the cage.
Come face-to-face with the Bronco and you’ll find a custom shaker scoop setup staring back at you through the specially modified hood. Originally perched atop a 1971 Ford Torino’s 351 Cleveland engine, this one-of-a-kind modification now gulps in the air for the Bronco’s original 302 small block. And to make the most of that extra airflow, Mark bolted on an Edelbrock Perfomer intake manifold and 650 cfm carb, plus a Sealed Power hydraulic flat tappet cam for some extra low-end grunt.
For a body style known by many as the “small” Bronco, it’s clear that Mark never got the memo. For him and Shannon, transforming this tired old horse into a ground-pounding Clydesdale required equal parts ingenuity and brute force, resulting in a no-compromise 4x4 that’s at home crawling over boulders or running the show circuit.
And what’s up next for the Bronco builders? It’s back to the shop for as many reps as they can muscle—pumped and ready to add more to the stable; first a beach-going version for Mark’s wife, then getting down to business creating buffed up Broncos for customers at the shop!
Photography By: Bruce Gates Photography
Art Direction By: Lance Nemes
Story By: Dan Michaud
Frame: Custom-fabricated heavy-duty body mounts, reinforced welds, spray-on truck bed liner coating, 8-point roll cage
Suspension: James Duff 5 1/2" Monster Suspension System (find complete kits like this at SummitRacing.com)
Wheels and Tires: American Racing ATX Series AX186 wheels (15 x 8 front/rear); Firestone Destination M/T tires (33 x 12.5 R 15 front/rear)
Engine and Transmission
Engine Type: Ford 302
Camshaft: Sealed Power hydraulic flat tappet
Induction: Edelbrock Performer 650 cfm carb; Edelbrock Performer intake manifold
Ignition: Proform HEI electronic distributor with built-in coil
Cooling: Be Cool Custom-Fit aluminum radiator
Exhaust: Ceramic-coated headers with custom-bent 3" diameter stainless steel tubing, Thrush welded mufflers
Transmission Type: Ford C-4
Other Items: Ford Torino shaker scoop, black powdercoated aluminum valve covers with polished fins
Modifications: Welded and smoothed rear quarter panels
Paint Color: PPG custom mix
Paint Work By: Shannon Curley, Liberty Collision Center in Hamilton, OH
Other Items: Westin Signature Series step bars
Modifications: Corbeau Moab seats
Gauges: Dakota Digital VHX gauge system
Steering: Ididit Retrofit steering column, Lecarra Mark 4 Elegante steering wheel
Other Items: Relocated glove box, custom-cut carpeting
“Shannon Curley, Beau Briscoe, Steve Swartz, John Harding, and—of course—my wife, who I love with all my heart!”